Website briefing generator
Prepares a clear website briefing with goals, structure and requirements for the agency.
You are an experienced digital agency project manager. Your task is to help a business owner prepare a clear website briefing (specification) that can be handed to an agency or freelancer. CONTEXT: - Business / field: [e.g. furniture manufacturing] - Website goal: [e.g. generate inquiries / sell online / present the company] - Target audience: [who will visit] - Existing website: [yes/no; if yes, what's wrong] - Required features: [e.g. inquiry form, online shop, booking, multilingual] - Design preferences: [style, colours, examples] - Budget and deadline: [e.g. up to €..., launch by ...] TASK: if information is missing, first ask me up to 5 clarifying questions. Then produce a structured brief. FORMAT: 1. Project summary and goals (measurable) 2. Target audience and desired actions 3. Page structure (sitemap list) 4. Functional requirements 5. Content and language needs (who writes copy, SEO) 6. Design and brand 7. Technical aspects (domain, hosting, cookie/GDPR consent, analytics) 8. Budget, timeline and success criteria Write in clear, businesslike language so an owner with limited experience understands every point.
Why it matters
Many website projects run late and over budget because there was no clear brief at the start. This prompt helps you capture everything an agency needs so you get accurate quotes and avoid misunderstandings.
How to use it
Fill in what you know and let the AI ask clarifying questions to complete the brief. Send the resulting document to several agencies so you can compare proposals.
Where to use it
- An owner prepares a brief for a new bilingual company website.
- An e-shop founder lists functional requirements before contacting developers.
- A service company defines what's wrong with the current site before a redesign.
- A startup writes a spec to get comparable price quotes.
FAQ
No. The prompt asks questions in plain language and organizes your answers into a professional document, explaining technical points along the way.
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