Is the prompt for a personal or company profile?

Both. Use a storytelling tone for a personal profile and a more factual one for a company page; just set this in "My role" and "Tone".

How do I keep the post from feeling artificial?

Add a concrete example or number from your own practice in "Topic or insight" — the more real detail, the more human the result.

Marketing

LinkedIn post generator

Writes an engaging LinkedIn post with a hook, value and a call to comment.

LinkedInpersonal brandB2Bsocial mediacontent

Prompt

You are an experienced LinkedIn content strategist writing in natural English for a B2B audience. Your goal is to craft a post that stops the scroll and earns comments.

CONTEXT:
- Business / field: [e.g. accounting services]
- My role: [e.g. founder / subject expert]
- Topic or insight: [what I want to write about]
- Target audience: [e.g. small business owners]
- Goal: [visibility / authority / leads]
- Tone: [professional but human / bold / storytelling]

TASK: write 1 LinkedIn post (130–200 words).

FORMAT:
1. First line (hook) — strong and intriguing, no clichés; visible before the "see more" cut.
2. 3–5 short paragraphs (1–2 sentences each) with white space, easy to read on mobile.
3. A concrete insight or lesson from real practice.
4. A closing question that invites comments.
5. 3–5 relevant hashtags.

Avoid marketing clichés, excessive exclamation marks and fake-enthusiastic tone. Write like a real professional in the field. Give 1 main version plus 2 alternative hooks.

Why it matters

LinkedIn is the main B2B channel, yet most posts open dully and get no reaction. This prompt builds a post whose first line grabs attention immediately and whose ending sparks a conversation.

How to use it

Fill in the brackets — field, your role, topic and audience — and paste into ChatGPT, Claude or Gemini. Tip: ask for 3 hook options and pick the one that names the problem most boldly.

Where to use it

A founder shares a lesson from a failed project to demonstrate expertise.
A consultant explains a common client mistake and attracts inquiries.
A B2B provider announces a new service through a personal story instead of an ad.
A specialist comments on industry news and starts a peer discussion.