Email marketing ROI calculator
Enter a few numbers about your list and sales — we'll show an illustrative revenue potential from campaigns and automated flows. Every assumption is visible and editable.
Estimator
Illustrative revenue potential
Assumptions
- Campaign revenue = list × open rate × click rate × conversion × average order value × number of campaigns.
- Automated flows reach only part of the list, so their revenue is estimated conservatively.
- Figures don't account for unsubscribes, VAT or refunds.
- The result is an illustrative model, not a revenue guarantee.
This estimate is for guidance only and is based on the assumptions you enter. Actual results depend on list quality, the offer and deliverability.
About the email marketing ROI calculator
The email marketing ROI calculator helps you estimate how much revenue a campaign can generate compared with its cost. By entering your list size, open and click rates, conversion rate, and average order value, you see approximate revenue and return on investment.
Email often delivers one of the best returns among marketing channels because it reaches an audience that is already interested. Even so, the real outcome depends on list quality, segmentation, and the offer. All figures here are indicative and meant for comparing scenarios rather than producing an exact forecast.
Divide the revenue from a campaign by its cost and express it as a percentage or ratio. Revenue is derived from how many recipients opened the email, clicked a link, made a purchase, and the average order value.