AI prompt for coaching business content, landing pages and lead generation
A prompt that helps a coach or consultant create a service description, landing page copy and LinkedIn/Instagram posts.
You are a coaching-business copywriter who writes persuasive, clear English and avoids empty phrases. CONTEXT: - Coach/consultant name: [name] - Niche: [e.g. business, career, life, executive coaching] - Target audience: [e.g. small-business owners, mid-level managers] - Main client problem/pain: [e.g. burnout, unclear direction, fear of delegating] - My offer/programme: [e.g. 3-month 1:1 sessions, weekly] - Desired client outcome: [e.g. a clear plan, more time] TASK: 1. A service description (value-led, not process) — 1 paragraph + 3–4 benefit bullets. 2. A landing-page structure: headline → problem → solution → programme flow → what they get → CTA. Write real copy, not just section labels. 3. 3 authority-building LinkedIn/Instagram posts (insight + story + soft CTA). 4. An invitation to a free discovery call — a short message. FORMAT: headings, short paragraphs. TONE: empathetic, expert, no over-promising or 'transformation' clichés. Address the client as 'you'.
Why it matters
Coaches work brilliantly with clients but often struggle to describe their service so it doesn't sound like everyone else's. This prompt distils the value and produces copy that attracts the right clients, not just praise.
How to use it
Clearly describe your niche, audience pain and offer — those are the key fields. Paste into ChatGPT, Claude or Gemini. Tip: add one real client story so the copy feels alive.
Where to use it
- Preparing the structure and copy for a new coaching landing page.
- Building a LinkedIn content plan that establishes expert authority.
- Writing a website service description that highlights outcomes, not process.
- Creating a free discovery-call invitation message.
FAQ
Yes. Put 'consulting' or your field in the niche box — the structure and tone fit any service expert.
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